Former Electrolux global CMO joins Multiply

Co-creation sounds positive, empowering, and innovative, and for some reason the word kind of feels right. We’re starting to hear about it here and there; from festivals and events to corporate customer engagement processes. But what is co-creation actually if we analyze it and break it down to its basic principles?

We believe that human potential is essentially unlimited. Working together as a community we explore the extent of where humanity can go. As an individual, I can actualize my own full potential. Together we can create something bigger, better, and more beautiful than we ever could alone.

The world has more information, is more interconnected, and is changing faster than ever before. The strict borders of organizations are disappearing, with new types of structures for collaborations emerging. Together every company, team, and individual now plays a part in this complex web of value-creation that is the new Network Economy.